Post by account_disabled on Feb 18, 2024 1:22:48 GMT -5
acquisition was mostly limited to offline venues such as exhibitions , and MA was positioned as a tool to send emails to the acquired leads . was introduced at the time had issues with functionality and scalability, such as limitations in the definition of funnel construction and the need for coding to create LPs that adhered to branding rules . . In order to improve these points , we decided to switch to Adobe Marketo Engage, which allows us to define the stages of our marketing process and measure the effectiveness of each measure .
First, we organized and aggregated Salesforce data that had been randomly entered by sales staff , and linked it with Salesforce . Furthermore, by linking with Zoom , which is used as a webinar tool , we created a system for inside sales latestdatabase.com to issue to-dos on Salesforce , reducing the man-hours involved in events . Integration with Slack enables real-time follow-up of inside sales . Furthermore, by linking with FORCAS, a corporate database , it is now possible to organize data on new leads and perform name matching to integrate data on the same person . As a result, we were able to reduce the time required for creating announcement content , linking with Salesforce , and sending thank you emails to approximately one-third for our company's webinars ,
which are held approximately 6 to 7 times a month. . The time required to import a large list of leads acquired through external events has been cut in half compared to before, and the assignment of leads created on Salesforce has been fully automated, resulting in dramatic improvements in efficiency. Did. The Wovn Technologies case study is explained in detail in the article below . Leverages Turn ideas into reality by linking with multiple tools After being