Post by account_disabled on Dec 21, 2023 0:47:15 GMT -5
Every Monday morning after the sixth alarm I ask myself who invented Monday and why? Monday is for nothing. But what was not for nothing this Monday was Marketing Monday from Tuesday Business Network. The theme of this year's first meeting was: "How does online marketing help offline companies?". The fact that czc.cz has a Facebook page and does it well probably won't surprise anyone, but when a cobbler appears and starts breaking the internet, it will surprise almost everyone. Dead crafts rule social media Dead crafts, as they are often called in the media, are certainly not dead on social networks. For example, Radek Zachariaš, a custom shoemaker, not only rules the Czech Instagram , but is also like a fish in water on Facebook .
His profiles are successful C Level Executive List and he has over hundreds of followers. Why? He can do something that not everyone can, and he makes himself and his work known through social networks. image Radek Zachariáš shows how a shoe is made on social networks./Source: Radek Zachariáš's Instagram Did you know how complex the process of making shoes is? I probably had no idea about it until I liked Radek Zachariáš's Facebook page and Instagram. Shoemaker Radek Zachariaš is not the only one who uses social networks. Brašnářství R. Tlustý & spol. is also a very successful Facebook profile . and many others. Facebook crafts are flying And that's what Monday's Marketing Monday meeting was about . About the stories of people who use online activities to market and sell completely traditional goods and services that you would say would not catch on the Internet.
What do these companies have in addition? They definitely don't have any experienced marketers and complex marketing strategies . They have an interesting business based on craftsmanship and strong stories. Stories of people who work for them, stories of customers and the brand or product. Welcome to the reality show "How a bag is made" Their Facebook content is a bit like a reality show. They show how a bag, belt or even a shoe is created. They present happy customers and surprised expressions of people who see the workshop for the first time or who try to drill a hole in the tape themselves. They represent the environment where goods are created and the user feels as if he were there. image Happy owner of a new bag./Source: Facebook Bag company R. Tlustý & spol. They sell themselves, but mainly their story , and that's what sets them apart from the mass of Facebook profiles.
His profiles are successful C Level Executive List and he has over hundreds of followers. Why? He can do something that not everyone can, and he makes himself and his work known through social networks. image Radek Zachariáš shows how a shoe is made on social networks./Source: Radek Zachariáš's Instagram Did you know how complex the process of making shoes is? I probably had no idea about it until I liked Radek Zachariáš's Facebook page and Instagram. Shoemaker Radek Zachariaš is not the only one who uses social networks. Brašnářství R. Tlustý & spol. is also a very successful Facebook profile . and many others. Facebook crafts are flying And that's what Monday's Marketing Monday meeting was about . About the stories of people who use online activities to market and sell completely traditional goods and services that you would say would not catch on the Internet.
What do these companies have in addition? They definitely don't have any experienced marketers and complex marketing strategies . They have an interesting business based on craftsmanship and strong stories. Stories of people who work for them, stories of customers and the brand or product. Welcome to the reality show "How a bag is made" Their Facebook content is a bit like a reality show. They show how a bag, belt or even a shoe is created. They present happy customers and surprised expressions of people who see the workshop for the first time or who try to drill a hole in the tape themselves. They represent the environment where goods are created and the user feels as if he were there. image Happy owner of a new bag./Source: Facebook Bag company R. Tlustý & spol. They sell themselves, but mainly their story , and that's what sets them apart from the mass of Facebook profiles.